FrankieOne AI Learning

AI GTM Tools

Paulo · Senior Revenue Operations Manager · FrankieOne

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Who's FrankieOne

Who we are, how we sell, and why this matters

FrankieOne is an Australian identity verification and fraud prevention platform. We sell B2B - helping banks, fintechs, and enterprises verify customers and fight fraud at scale.
💰
~$200K
Average Contract Value
🌏
60/40
Australia / International
👥
5 Agents
3 Enterprise + 2 SME

Deal Segments

We use the MEDDPICC framework across three deal tiers

XL

Enterprise

ACV > $1.2M  ·  12–18 month sales cycle

30%
of deals
L

Large

$400K – $1.2M ACV  ·  ~12 month sales cycle

50%
of deals
M

Mid-Market

ACV < $400K  ·  Under 6 month sales cycle

20%
of deals

Our GTM Tech Stack

What we had

📊
HubSpot
CRM
📇
Lusha
Data Enrichment
🔗
LinkedIn Navigator
Prospecting
🎙️
Gemini / Avoma
Call Intelligence

The Challenges

Good tools, wrong workflow - here's what was breaking

The Cycle
of Pain
Each feeds the next
🧹
Deal Hygiene
🔍
Lack of Visibility
🐢
Coaching
📉
Forecasting Accuracy
🪞
Reactive, Not Proactive
📏
Scalability

How We Solved Each One

Four core problems, one AI-powered platform - Indi, built in-house at FrankieOne

The Cycle
of Solutions
Each reinforces the next
🎙️
Voice → CRM
Zero friction
👁️
Full Visibility
Real-time
📊
AI Deal Scores
Data-driven
🎯
Autonomous Coaching
500+ in 5 weeks
💡

The pattern: Remove friction, centralise context, let AI do the heavy lifting - humans focus on selling and coaching, not admin.

Our Answer

Indi
Sales & Account Management
  • Voice-to-CRM updates
  • AI deal scoring & risk assessment
  • Autonomous MEDDPICC coaching
  • Account health & strategic planning
  • Channel sentiment analysis
  • Team leaderboard
DealHub
Sales & Ops
  • Quote builder & pricing engine
  • ROI calculator
  • Pre-sales scoping
  • Target account management
  • Presales ops dashboard
Ops Model
Finance & Leadership
  • Revenue & cost analytics
  • Margin & profitability analysis
  • NRR cohort tracking
  • AI-powered reporting
  • Xero sync & reconciliation
  • Customer & churn analytics

FrankieBrain

A centralised data lake with an AI layer - powering every department

🧠
FrankieBrain
Data Lake + AI Layer
💰
Finance
🛠️
Product
📈
Sales
🤝
Account
Management